Case Study

Overview:

Livermores is now one of the largest privately owned independent agents in the North Kent area. They deal with the entire spectrum of properties from affordable first homes to executive detached properties.

As a large multi – office estate agent the dynamic of the website had to be scaled to accommodate easy navigation for a centralized property search whilst enabling users to easily identify and contact their relevant local branch whilst also optimizing the site for SEO across several geographical areas.

Starting at the home page we have utilized a full screen placeholder for a video. The site structure is designed to be responsive so the image and the main call to actions are always visible full screen no matter what device is being used.

The intuitive nature of smartphones means that users will know to scroll down the page to access any number of home page components that will link to various areas of the website. This is a common theme across many of our sites and follows modern day website convention as opposed to cramming everything into the space one screen.

A constantly visible main and sub-main navigation bar is clean and bold against the background and a sliding valuation button has been strategically placed at the top right to attract attention whilst no interfering with the users’ view. In total there are 3 valuations visible on the main view of the home page!

A prominent and clean search tool allows the user to select buying or renting with a free input box for area or postcode which will utilize our intelligent and accurate property search. The search can be further refined using simple dropdown menus from the following list or map view.

You will also notice the draw a search where users can highlight a section on a map and the website will return a map view layout with any properties returned indicated by a pin which is clicked to view the full details.

The Livermores website is rich in useful content which not only helps SEO but also allowed us to design a dynamic and comprehensive article page with image animation on mouse hover and side bar components which are available to all clients to highlight prominent sales points or cross link to other important and relevant areas of the site.

Features

  • Fully responsive
  • Search engine optimised
  • Content manageable
  • Search by school
  • Automated property updates
  • Email alerts
  • Social media integrated
  • Video ready
  • Draw a search
  • Local area guides

The Location Information guides have been very successful in helping to win business at the valuation stage. As you know, I was initially uncertain about how effective they would be, but they have proven to be an extremely worthwhile investment for us.

We were excited at the very beginning with the HIVE Location Information product. It adds real value to both vendors and landlords properties in providing in-depth local information and data for the property. Buyers and renters alike love the booklets and on line presentation of the properties and the local amenities and infrastructure. It has also proved an instruction winner and gives us an added advantage over the other agents at valuations.

Joshua Rafter MARLA | Managing Director

HIVE's 360 Virtual Tour service has enabled us to stand out from the ever growing number of estate agents and has given us the opportunity to impress our clients with something new and innovative. We can confidently say that it has helped us win several instructions over our competitors and the service HIVE offers has exceeded our expectations.

Jamie Ullmer

We have been extremely impressed with Bruce and his team at Hive. Their technical knowledge and understanding of our Estate Agency needs has only been out-weighed by their drive and desire to deliver "a top notch product", within the time-frames that our business has demanded!

"Location Information" is a real USP for Miles & Barr and has not only helped us gain Listings where we may not have, but has also been an invaluable tool for relocating buyers which will surely help us secure future business.

Christin Miles | Partner

East Estate Agency of the Year silver award

We are now fully utilising the HIVE Brochures and they are being really well received by both potential vendors at market appraisals and by our current vendors. None of our competitors is offering anything like it and they help us win business.

Dee Quealy | Director

Having forged a reputation for innovative and forward thinking marketing, ‘Local Information’ was a perfect product for staying one step ahead from our nearest competitors. Our listers report that potential vendors are very impressed and this has had a direct impact on our conversion rates.

Hive offer a fantastic product coupled with excellent after sales and ongoing support. This product has allowed us to not only impress clients but improve our conversion and average fee value.

Robert Chamberlain | Area Sales Manager Essex & East Anglia

Being in a market with a shortage of instructions and available stock to sell, Hive Location Information Brochures have given us an instinct advantage with potential vendors in terms of winning a marginal instructions or achieving the right fee. It is also particularly impressive how quick we receive the completed brochures.

I would just like to drop you an email to mention that our Hive brochures are well received by our clients and gives us the edge to be different in providing bespoke information. I must also mention it was a contributory factor in us winning Gold in The Sunday Time Award for Best Estate Agent in the Eats of England (Single Office Category). We hope to see more great market leading innovation from your company.