Case Study

Overview:

As a new and innovative estate and letting agent the Saxon Shore project provided a great opportunity to create a modern and functional website with heavy emphasis on social media and blogging with the end goal being a bespoke graphical showpiece.

The site structure we used with a full screen simple layout allowed us to utilise vivid local imagery that was provided to use however a rich feature of the home page is the use of patterned backgrounds for alternative sections of the homepage to break up the page and create a unique and styled feel.

A prominent feature is the double level main navigation menu which avoids a cluttered feel and keeps the prominence of each menu item. The addition of the top bar ensures that the client login section is always visible as a great deal of importance is dedicated to getting users to engage with the user audience and create accounts for data capture and future campaign management.

Another nice effect is the client logo which animates as the user scrolls down from the top of the page where again we have implemented a sticky main navigation menu to ensure the prominent sections of the site are always in reach of the site user.

Below the main header image where the search and valuation buttons take center stage can be found a selection of available components such as featured articles, office locations, local area guides, testimonial preview and social media connections. On a responsive view the header image formats neatly onto one screen where users will intuitively know to scroll down to access other useful material.

Features

  • Fully responsive
  • Search engine optimised
  • Content manageable
  • Search by school
  • Automated property updates
  • Email alerts
  • Social media integrated
  • Video ready
  • Draw a search
  • Local area guides

The Location Information guides have been very successful in helping to win business at the valuation stage. As you know, I was initially uncertain about how effective they would be, but they have proven to be an extremely worthwhile investment for us.

We were excited at the very beginning with the HIVE Location Information product. It adds real value to both vendors and landlords properties in providing in-depth local information and data for the property. Buyers and renters alike love the booklets and online presentation of the properties and the local amenities and infrastructure. It has also proved an instruction winner and gives us an added advantage over the other agents at valuations.

Joshua Rafter MARLA | Managing Director

HIVE's 360 Virtual Tour service has enabled us to stand out from the ever growing number of estate agents and has given us the opportunity to impress our clients with something new and innovative. We can confidently say that it has helped us win several instructions over our competitors and the service HIVE offers has exceeded our expectations.

Jamie Ullmer

We have been extremely impressed with Bruce and his team at Hive. Their technical knowledge and understanding of our Estate Agency needs has only been out-weighed by their drive and desire to deliver "a top notch product", within the time-frames that our business has demanded!

"Location Information" is a real USP for Miles & Barr and has not only helped us gain Listings where we may not have, but has also been an invaluable tool for relocating buyers which will surely help us secure future business.

Christin Miles | Partner

East Estate Agency of the Year silver award

We are now fully utilising the HIVE Brochures and they are being really well received by both potential vendors at market appraisals and by our current vendors. None of our competitors is offering anything like it and they help us win business.

Dee Quealy | Director

Having forged a reputation for innovative and forward thinking marketing, ‘Local Information’ was a perfect product for staying one step ahead from our nearest competitors. Our listers report that potential vendors are very impressed and this has had a direct impact on our conversion rates

Hive offer a fantastic product coupled with excellent after sales and ongoing support. This product has allowed us to not only impress clients but improve our conversion and average fee value.

Robert Chamberlain | Area Sales Manager Essex & East Anglia

Being in a market with a shortage of instructions and available stock to sell, Hive Location Information Brochures have given us a instinct advantage with potential vendors in terms of winning a marginal instructions or achieving the right fee. It is also particularly impressive how quick we receive the completed brochures.

I would just like to drop you an email to mention that our Hive brochures are well received by our clients and gives us the edge to be different in providing bespoke information. I must also mention it was a contributory factor in us winning Gold in The Sunday Time Award for Best Estate Agent in the Eats of England (Single Office Category). We hope to see more great market leading innovation from your company.